Custom software for small businesses

Software built around how your business actually runs.

We build booking systems, AI receptionists, customer portals, and internal tools for trades and beauty businesses. Fixed price, agreed before any work starts.

Start your project Book a free scoping call

What we build

Pick a starting point, or tell us what you need.

Every package below is a real thing we've built. Prices are a guide — your fixed quote comes after a free scoping call.

Booking & scheduling systems

A booking system built around how your business actually takes appointments.

From £2,500

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AI receptionist

Answers every call, books the appointment, never puts anyone on hold.

From £149/month

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Customer portals

One place for your customers to see what you’re doing for them.

From £6,000

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Internal tools & ops dashboards

Replace the spreadsheet that everyone’s scared to touch.

From £3,500

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Bespoke web apps

Something that doesn’t fit a package. We’ll scope it properly.

From £8,000

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Proof

Real builds, real businesses.

Named clients and the products IDS operates day to day.

Sensphere

Client build

Private paediatric occupational therapy practice

Client portal for appointments, invoices, and documents

Tardi Group

Client build

Inheritance tax and estate planning, Hove

Invite-only client portal

beautyops

Live

AI-first front desk for single-location beauty and salon businesses.

An AI receptionist, online booking, and ops dashboard for salons.

mmm-ar-nails

Prototype

Try on nail styles in AR, before you book.

A browser-based AR nail try-on tool, built on hand tracking.

See all our work →

How we work

Fixed price, staged delivery, no surprises.

Free scoping call

A 30-minute call to understand what you need. No cost, no obligation.

Fixed-price quote

A written quote for the whole build, agreed before any work starts.

Built in stages

You see working software every two weeks, not one reveal at the end.

You own it

100% of the code and your data. No lock-in, no dependency on us staying involved.

The guarantee

The quote is the price. If a build runs over what we quoted, we absorb the difference — not you.

Also a monthly product

Answers every call, even when you can't.

AI receptionist, from £149/month

beautyops runs this live for salons today: an AI receptionist that answers calls, books appointments, and never puts anyone on hold. Cheaper than a part-time receptionist, and it doesn't take sick days.

See how it works →

Next step

Tell us what you're dealing with.

A free scoping call gets you a fixed quote — no pressure, no obligation.

Start your project See our work